customer-journey-mapping-workshop

Create a company research brief with executive quotes, product strategy, and org context.

Create a customer journey map across stages, touchpoints, actions, emotions, and metrics.

Evaluate pricing changes using ARPU, conversion, churn risk, NRR, and payback.

Run an end-to-end product strategy session across positioning, discovery, and roadmap.

Build an Opportunity Solution Tree from outcomes to opportunities, solutions, and tests.

Diagnose context stuffing vs. context engineering in AI workflows.

Break a large story into smaller deliverable stories using proven split patterns.

Create user stories with Mike Cohn format and Gherkin acceptance criteria.

Guide teams through MITRE's Problem Framing Canvas for clearer problem statements.

Understand the PM-to-Director transition through altitude and horizon thinking.