viral-short-form-ideas

Overview

This skill replaces blank-page brainstorming with structured ideation systems that prolific short-form creators actually use. It encodes named frameworks (Justin Welsh's content matrix, Nicolas Cole and Dickie Bush's atomic essays, Dakota Robertson's GAP, and others), mining patterns (Reddit, comment sections, autocomplete, competitor outlier analysis), and repurposing flows that turn one strong idea into multiple angle variants. The skill works across TikTok, Reels, and Shorts, and handles both one-shot brainstorms ("give me 20 ideas now") and ongoing system builds (content pillars, weekly cadences, idea pipelines with expiry rules).

Key Features

• Content pillar design: Establishes 3-5 topic pillars for any niche, with audience overlap checks and example posts per pillar, preventing both over-niching and under-niching
• Matrix-style idea generation: Crosses sub-topics against content styles (how-to, contrarian, cost confession, before/after, tier list, beginner mistake, behind-the-scenes) to fan out 75-100 ideas in a single session
• Idea mining from real sources: Walks through comment mining, Reddit research, YouTube autocomplete, "People Also Ask" scraping, and competitor outlier study (videos at 3-4x the channel baseline) to surface proven demand
• One-to-many repurposing: Takes a single strong idea and branches it across consumption, response, curation, instructional, and narrative angles for a week of content from one trunk asset
• Idea evaluation and ranking: Filters raw ideas through audience fit, hook conceivability, and gut-excitement checks before committing production resources, with a 90-day expiry rule to prevent backlog rot
• Evergreen vs trend balancing: Applies the 80/20 default (80% evergreen, 20% trend), adjusted for niche velocity, with guidance on the 48-hour TikTok trend window and seed-and-wait patterns

Who is this for?

• Short-form creators who post inconsistently because they run out of ideas and need a repeatable system instead of waiting for inspiration
• Content teams producing at volume across TikTok, Reels, and Shorts who need structured weekly brainstorm sessions
• Creators building a content pillar strategy for the first time and need help choosing and validating their 3-5 pillars
• Anyone who has a notes app full of vague ideas but struggles to turn them into filmable, hook-ready video concepts