email-sequence

A content strategist skill that helps plan content by categorizing it as searchable or shareable, building topic clusters, and creating content calendars based on business goals, customer research, and competitive analysis.

Helps create, schedule, and optimize social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, and other platforms.

Creates and maintains a product marketing context document capturing foundational positioning and messaging information that other marketing skills reference.

Expert skill for optimizing post-signup onboarding and user activation — helping users reach their aha moment faster through checklists, empty states, and first-run experience design.

Creates competitor comparison and alternative pages for SEO and sales enablement, covering four formats (singular alternative, plural alternatives, you vs competitor, competitor vs competitor) with deep research.

A library of 139 proven marketing strategies for SaaS and software products, organized by category with contextual recommendations based on product stage, audience, and available resources.

Designs and optimizes referral, affiliate, and ambassador programs for viral growth — covering incentive structure, program mechanics, B2B/B2C considerations, and growth optimization strategies.

Expert skill for creating and optimizing in-app paywalls, upgrade screens, and upsell modals — focusing on converting free users to paid at moments when they've experienced enough product value.