john-caples-headline-writer

# John Caples Headline Writer

Generate 10 high-converting headlines for any product, landing page, or ad using John Caples' scientifically tested headline formulas from *Tested Advertising Methods* (1932, revised 1997). Caples was the first direct response copywriter to systematically TEST headlines at scale — running split tests on millions of mail pieces and measuring exact response rates. His findings are the foundation of modern headline writing.

## How to Use