diagnose

A skill that teaches how to design irresistible Grand Slam Offers using Alex Hormozi's value equation, covering obstacle-solution mapping, value-cost trim/stack, pricing psychology, guarantees, scarcity, and urgency for validated markets.

Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), along with lead magnets and the Rule of 100.

Applies Eric Ries's Lean Startup methodology for building products under extreme uncertainty. Helps iterate toward product/market fit, design MVPs, decide whether to pivot or persevere, set up actionable metrics, and accelerate the Build-Measure-Learn loop.

Validates business ideas through customer conversations using Rob Fitzpatrick's Mom Test framework. Helps plan user interviews, get product feedback, design discovery questions, and extract honest signal from biased customer responses.

Applies the 9 rules from Monetizing Innovation by Ramanujam and Tacke for designing products around price, including WTP conversations, needs-based segmentation, Good/Better/Best configuration, and behavioral pricing.

A critical analysis of Cialdini's seven principles of persuasion (reciprocation, commitment, social proof, liking, authority, scarcity, unity) applied to startup practice, with replication-crisis caveats and known factual corrections.

Applies Neil Rackham's SPIN methodology (Situation, Problem, Implication, Need-payoff questions) to major B2B sales, teaching agents how to develop customer needs through structured questioning instead of traditional closing techniques.

Applies Steve Blank's Customer Development methodology from The Four Steps to the Epiphany, guiding startups through Customer Discovery, Validation, Creation, and Company Building to find customers and a repeatable business model before scaling.

Applies the StoryBrand SB7 Framework from Building a StoryBrand by Donald Miller, positioning customers as heroes and brands as guides for writing website copy, brand messaging, and sales funnels.

Applies the Bullseye Framework from Traction by Weinberg and Mares for choosing growth channels, testing customer acquisition strategies, and deciding where to spend marketing effort across all 19 traction channels.