pricing-strategy

Overview

Pricing Strategy is a Claude Code skill that guides SaaS pricing and monetization decisions. It provides structured frameworks for the three core pricing axes: packaging (what's included at each tier), pricing metric (what you charge for), and price point (the actual dollar amounts). The skill helps users move from cost-based to value-based pricing by analyzing customer willingness to pay, competitive alternatives, and perceived value.

Beyond initial pricing design, the skill covers the full lifecycle of pricing management, including tier structuring with the Good-Better-Best framework, value metric selection, pricing research methods like Van Westendorp and MaxDiff analysis, and strategies for when and how to raise prices.

Key Features

• Value-Based Pricing Framework: Positions price between the next best alternative and perceived value, rather than cost-to-serve
• Value Metric Selection: Helps choose the right unit of measurement for pricing (per user, per usage, flat fee, etc.) based on value alignment
• Good-Better-Best Tier Design: Structures tiers with clear differentiation through feature gating, usage limits, support levels, and access controls
• Pricing Research Guidance: Covers Van Westendorp and MaxDiff analysis methods to identify acceptable price ranges and most-valued features
• Price Increase Playbook: Identifies signals that it is time to raise prices and provides strategies like grandfathering, delayed increases, and plan restructuring
• Context-Aware Start: Checks for existing product marketing context before asking questions, reducing redundant setup

Who is this for?

This skill is designed for SaaS founders, product managers, and growth teams who need to make pricing decisions, whether setting initial prices, restructuring tiers, or planning a price increase. It is especially useful for self-serve and hybrid go-to-market models where pricing directly impacts conversion and expansion revenue.